I recently did an interview with the guys at BlogcastFM where we spoke about a whole range of ideas relating to business principles and blogging. I’ll cover some of the points in more detail over the next few weeks but for now I want to look at one – The Power Of Focus.
I’ll admit it – I have a short attention span. According to some of the personality tests I did as part of my MBA I have the ability to grasp concepts quickly. The downside of this is that I can lose interest in things quickly.
The internet marketing world is awash with ideas to help you make more money – training courses, workshops, e-books etc. Take a look at the Warrior Forum and check out the Warrior Special Offer section – there’s no shortage of stuff there.
Even today I was looking over some files on my hard drive and found some training I’d downloaded but hadn’t finished watching.
The problem in today’s world is not getting the right information – it’s using it!
In the music world it’s called GAS – Gear Acquisition Syndrome. You want to have the latest guitars or amplifiers because you feel like they’re essential, only to wake up and realise you actually just need to practice more. The best guitar in the world won’t sound good if you can’t play it properly.
In the BlogcastFM interview we talked about how it’s so easy to get distracted. I could spend a day surfing the net, learning about internet marketing, but not putting any of it into practice.
Sometimes it’s easier not to do something. If I’m tired, it’s easier to read forums than it is to focus and write a new article.
The best way I’ve found to focus is to have very clear goals. For instance, this month I’ve set some goals around writing a certain number of articles, planning some guest posts, and creating some videos. I decided at the start of the month that these were important tasks for me to do for the month – more important than lurking in forums or watching too much TV.
The other thing that works is to only focus on one big goal at a time. I own a few different domain names, and have grand plans for all of them. But I also have a finite amount of time. So at the moment, I’m focusing on two blogs only, and putting the others on hold. Before I did this, I found that I was trying to do too many jobs at the same time, and couldn’t focus on any. So for the rest of this year, my major goals centre around these two blogs.
Finally, begin with the end in mind (thanks Stephen Covey). Know what you’re working towards.
I have a strategic vision for this blog that goes way beyond the next six months. I’ve broken that vision down into broad strategies, and those strategies further into goals. So a motivating factor for me in achieving my short term goals is that I know how each goal I achieve gets me closer to my long term vision.
Do you have trouble staying focused? What works for you? How do you get things done?
Leave a comment below and let me know.
- What’s the Difference Between a Vision and a Mission?
- The Importance of a Vision
- The Difference Between Goals, Strategies and Tactics
- What I learnt when I cleaned my room
- J.Crew Lessons for Bloggers