The Kajabi Myth

The Kajabi Toolbox

What tools do you need? Image: hmboo

If you’re interested in internet marketing you’ve probably heard a fair bit about Kajabi over the past few weeks. I know I’ve received a lot of emails from people suggesting I head over to the Kajabi site and take up the free trial.

What is Kajabi?

Kajabi is a system from Andy Jenkins, formally of Stompernet. From what I understand it’s a turnkey platform that allows you to set up product launches using video and blogs, covers the whole payment process, and provides a back end that enables you to set up membership sites and forums. Within these sites you can schedule the release of videos and articles, so you could set up an online course and schedule the lessons at regular intervals.

Kajabi has been used in a bunch of high-profile product launches over this year – Frank Kern, Jeff Walker, and Andy’s own Video Boss to name a few.

Do You Need Kajabi?

Here’s the problem as I see it.

A lot of people are getting excited about the Kajabi launch, probably for the wrong reasons. I read one post on the Kajabi blog where the person said something like ‘I can’t wait to get Kajabi so I can produce videos like yours’. Now, Andy Jenkins produces great looking videos, but that’s what he does for a living. He’s good at it.

Let me spell this out for you…

Buying Kajabi won’t help you make great videos.

Kajabi is just a tool, like WordPress. It enables you to do things.

So the real question is not ‘Do I need Kajabi’.

The real question is ‘What tools do I need to achieve my business strategy’?

What Tools Do You Need?

If you’ve read my articles before, you’ll know I’m a big believer in having clear goals and strategies for your blog.

Having goals and strategies stops you from getting distracted (Kajabi anyone!).

The problem I see in the internet marketing world is the number of people who jump from the latest fad to the next, and don’t stop to think about what’s right for them.

And they get so caught up in learning about the latest fad, that they don’t implement anything.

So, take a deep breath and think for a minute.

What are your top 5 goals for your blog?

What are the strategies you’re going to do to achieve those goals?

What tools and what tactics will you need to work on to achieve your goals?

Perhaps it’s simple things like getting traffic to your blog, learning how to write better or learning more about keyword research.

Maybe you’re at a more advanced stage where you’re developing new products and looking for JV partners.

Whatever stage of blogging you’re at, remember this:

Always think about what tool is required for the job, instead of trying to make up a job to fit the tool.

There’s a phrase I heard many years ago – to a man with a hammer, everything looks like a nail.Cock the Hammer

And this is the problem in the internet marketing world. We’ve got it the wrong way around.  We buy products and then try and build a business around them.

Try the reverse.

Work out what you need for your business, and see what products suit.

You may find that Kajabi fits perfectly. But if you don’t have a product launch strategy, or content for your members site, Kajabi isn’t the magic pill. It won’t do the hard work for you.

You can’t polish a turd. You can dress it up, but it’s still a turd.

Same with Kajabi.  If you don’t have a decent product, Kajabi will be an expensive mistake. It’ll make your turd look nice, but it’s still a turd.

And there are other tools out there that can do many of the things Kajabi does.

So, have a think about your plans for your blog.

What are your goals, strategies and tactics for your blog?

What tools or teaching will you need to achieve them?

Once you’ve answered these questions, you can go looking for the things that are right for you.

What do you think?

Do you need Kajabi? Have you been guilty of buying tools that you don’t need?

Leave a comment below and let me know.

Creative Commons License photo credit: Kyle May

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Allan lives in Adelaide, South Australia with his wife and two boys. He is the founder of Blogger Business Plan and loves helping bloggers learn how to transform their blogs from hobbies into sustainable businesses.
When he's not blogging or working in his financial planning business, you'll find Allan playing guitar, reading or coaching his son's soccer team.

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6 Responses to The Kajabi Myth
  1. […] This post was mentioned on Twitter by Allan Ward, Allan Ward. Allan Ward said: Blog Business Plan The Kajabi Myth: What tools do you need? Image: hmboo If you’re interested in internet … […]

  2. Eddie Gear
    October 20, 2010 | 12:57 pm

    Very well stated Allan, By reading this article, I can understand how well you know your stuff. I’ve been reading so much about this tool I was about to purchase it.

    • Allan Ward
      October 20, 2010 | 2:54 pm

      Hey Eddie,

      Thanks for the comment. I was also looking at Kajabi – that’s what prompted me to write this post.

      It’s just a tool. The bigger issue is whether you or I need that tool to achieve our goals. There’s been some good discussion about it on Warrior Forum with both positive and negative comments about Kajabi.

      For me, I won’t review it unless I use it, and I’ve decided it doesn’t fit with the things I’m trying to do, so I’ll pass on it.

      Someone else may look at it and decide it fits perfectly with their business plans – great.

      That’s the cool thing about blogging and business – there’s not just one ‘right’ way to do it, there’s multiple ways. Find what works for you and do it, don’t care about what the crowd are doing.

      Have a great day. I’m off to your blog now to learn more about Word.


  3. How not to build trust with me
    November 2, 2010 | 8:23 pm

    […] probably read my post on the Kajabi myth last month. It appears that post-launch there were some problems with the site and the support. A […]

  4. Steve Nam
    January 25, 2012 | 4:43 am

    Hey Allan, I appreciate your points about making sure you know your strategy and not just throwing your money at things. That’s why we’ve created Kajabi Flight Academy to teach people how to get the most out of Kajabi (it’s built on Kajabi and free, no optin or anything).

    Have you actually tried Kajabi? I wish you would, it sounds like someone like you could get a lot of value from it. Feel free to call us at (855)4-KAJABI, and we’d love to hook you up with a free trial so that you can really see and use the tool for yourself.

    Please let us know if we can help answer any questions you have. And thanks for taking the time to review our product. Nice blog by the way. :)

    • Allan Ward
      January 27, 2012 | 3:18 pm

      Hi Steve,

      Thanks for your comments. I wrote the article as Kajabi was being released and was frustrated by the number of internet marketers who were going crazy about it because it was the latest shiny thing! You understand where I’m coming from – get your strategy sorted out and then select the appropriate tools.

      I believe that Kajabi (or something like it) has it’s place. If you want to launch a product with a video sales letter and do things in different stages, this type of system is suitable. I’m sure there’s more that Kajabi can do (I don’t want to stereotype it!).

      For a lot of bloggers, the best thing is to not chase after the latest hot product, but to focus on producing and promoting great blog content.

      Thanks again for your comment.

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