I’ve been spending a bit of time over the past couple of weeks planning my blog strategy for the next 12 months and I’ve been thinking about the concept of a BHAG – a Big Hairy Audacious Goal!
The term was first used by Jim Collins in his book Built To Last. It’s become more popular in the business world in recent years and is something worth thinking about when it comes to strategic planning for any business.
Wikipedia defines a BHAG in this way:
A BHAG encourages companies to define visionary goals that are more strategic and emotionally compelling.
In many cases a BHAG is a long term vision / goal but it can also apply to the shorter term.
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