Seth Godin had a great post yesterday that relates to business planning and strategy. You can read it here.
He talks about a six-step process towards success that looks like this:
Attitude Approach Goals Strategy Tactics Execution
We spend all our time on execution. Use this word instead of that one. This web host. That color. This material or that frequency of mailing.
Then he works back up the list – Execution comes from having good Tactics. Tactics come from Strategy, Strategy from having clear Goals.
Then he goes back further and talks about your Approach and Attitude.
The traditional business planning model starts with Goals and then moves down the list. But aren’t Attitude and Approach just as important?
Working in the financial planning industry, I’ve always been intrigued by people who tell others the only way to make money is to run your own business. Sure, having your own business can be a good start, but what if you’re not suited to it? Have a read of the E-Myth by Michael Gerber to find out what I’m talking about. The reality is that some people don’t have the right Attitude or Approach to be successful using the Strategy and Tactics they’ve selected.
The other takeaway I got from this article is that many bloggers spend too much time in the Tactics and Execution area. Tactics can be looking at endless articles on SEO or PPC marketing etc and trying to find the Holy Grail of internet marketing.
My advice is to start up higher. Spend time determining your goals, then spend more time deciding on your strategy. If you skip these steps, you’ll find yourself wasting more time with your Tactics and Execution.
So what do you think?
Have a read of Seth’s article and leave a comment below.
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