My Ezine Articles Strategy

When I started blogging a few years ago, I had this strange idea that all I had to do was write good content and people would magically discover my site and become loyal followers. The reality is that once you hit the publish button in WordPress your work has only just begun.

Over the years I’ve been learning how to promote my blogs to a wider audience. My theory has been to work on getting people to my sites in two ways:

  • Finding me through Google search.
  • Finding me via other websites or social media sites that link back to my site.

Ezine articles helps me in both these strategies.

I started using Ezine articles in 2009, but never really had a strategy to go with it.  Earlier this year I had another look at Ezine and decided to use it more effectively.  In this article I’ll provide an overview of how I’m using Ezine articles and article marketing to promote my web sites.

What is Ezine Articles?

Ezine articles is a website that accepts articles from people.  They have some editorial guidelines (you have to submit your own work etc) and a couple of levels of membership.  It’s a free service, but Ezine make money from it by displaying Adsense on their pages. Every time someone clicks on the Adsense ads, they make money.

The attraction for a writer or blogger is that placing your article on Ezine gives you access to a wider audience. When I read an article on Ezine, I’ll frequently look at other articles in the same topic or by the same author. The main Ezine articles page has a high page rank, and individual pages can also quickly obtain page rank.  I’ve had a couple of articles published that already have PR3.

Articles on Ezine get ranked by Google quickly, because it seems the Google bots are frequently crawling the site for new content.

If your articles prove to be popular, they can appear on the popular articles lists for the relevant category and obtain even more page views.

At the bottom of every article appears a resource box where you’re able to talk a little about yourself.  Within that resource box you’re able to add two links back to web sites of your choice, with anchor text. Depending on the article topic, I’ll either link to two different sites, or provide two links to two different pages on one site.

A further benefit of Ezine is that your articles can be re-published.  This means that other web sites take your Ezine article and republish it on their site.  They have to include the full article and resource box, and can’t edit it in any way.  I’ve had a few of my financial planning articles republished over the past few months.  Each time they’re republished I gain two extra backlinks to my web site.

Using Ezine Articles Effectively

I submit articles to Ezine that I’ve already published on my blogs. Some people get concerned about duplicate content penalties but I don’t believe this is an issue.  Duplicate content occurs when you have the same content on multiple pages of your web site.  In my opinion it doesn’t apply if the articles are published on other sites.

A great example of this is press releases, or news stories that get syndicated.  Google doesn’t penalise these stories – it’s smart enough to realise the original source and actually sees the syndication as an indication that this information is popular.

Once I’ve published an article on my website, I’ll copy it and paste it into the Ezine submission form. I’ll find the most suitable category for it and customise the resources box to flow on from the main article.  It usually takes up to a week for Ezine to approve an article so I’m not fussed about making sure my original article is indexed by Google before I submit it to Ezine – I’m confident it will be found by Google soon enough.

Once the article goes live you’ll receive an email about it.  I’ll promote it on Twitter by setting up a tweet telling people I’ve got an article on Ezine with the topic and a Bit.ly link to the article.  I’ll also set up a Google alert with the article title or some keywords from the text, so I can see if it’s re-published anywhere else.

You can bookmark your new article with other social media sites like Digg etc, but I’m not sure it’s necessary to help with getting it indexed any quicker.

Content From Ezine Articles

One of the reasons Ezine exists is to provide content for people to use (with attribution). Ezine provides a range of RSS feeds that can help you automate the use of their content (more about this in another post).

If you’re looking for content for a web site, Ezine articles are sure to have a range of articles that will be suitable.  You’re able to use these with the correct attribution.

I’ve also looked at popular articles on Ezine, and written articles that cover the same topic or issue, but from a different perspective.

Results

Ezine provides some comprehensive reporting on your articles.  You can see how many views your articles are receiving, and also see the click through rates – how many clicks your resource box is receiving.

My goal for my Ezine articles is to get people to click through to my web site, and become subscribers.  For whatever reason, I have some Ezine articles that rank higher than my original article in the Google searches.  This is ok, as it still enables people to read my article and take action if they want more information.

My secondary goal is to build up additional backlinks to my web sites via the links in the resource box.  Ezine will provide you with two do-follow links, which help to create some link juice, particularly if your article page gets a higher page rank.

I’ve begun to see some traffic coming to my website via Ezine articles over the past few months. This traffic tends to have a higher number of page views on my site, which is a good result.

There’s other tricks to using Ezine – I’ll post more in future articles.

Are you using Ezine articles? Have you had success? Leave a comment and let us know what has worked for you.

Allan Ward, EzineArticles.com Basic PLUS Author

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About

Allan lives in Adelaide, South Australia with his wife and two boys. He is the founder of Blogger Business Plan and loves helping bloggers learn how to transform their blogs from hobbies into sustainable businesses.
When he's not blogging or working in his financial planning business, you'll find Allan playing guitar, reading or coaching his son's soccer team.

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17 Responses to My Ezine Articles Strategy
  1. […] This post was mentioned on Twitter by Allan Ward, Allan Ward. Allan Ward said: Blog Business Plan My Ezine Articles Strategy: When I started blogging a few years ago, I had this strange… http://bit.ly/9E7JX6 […]

  2. Serena
    September 20, 2010 | 4:47 am

    Thanks for the great tips. I was concerned at duplicating articles because a lot of the guru tell you that google flags it. However, your reasons make a lot of sense, and I think I will give it a try.

    • Allan Ward
      September 20, 2010 | 2:13 pm

      Thanks Serena,
      I’ve read so many opinions on duplicate content. I’m not fussed about it when it comes to Ezine articles.
      Thanks for your comment.
      Allan

  3. Eddie Gear
    September 26, 2010 | 1:49 pm

    At times I even think the same, Allan dont you think duplicating content would rather move your visitors away from you. I’ve always felt that article directories run cause we write artilces for them, we rather write a guest post to a specific audience. What are your thoughts on that.

    • Allan Ward
      September 28, 2010 | 1:07 pm

      Hey Eddie,
      Thanks for the comment (I love your blog, by the way).

      I’m happy using existing content on Ezine because it gives me a backlink and gives another way for people to find my site via the article directory. I’m not a believer in writing fresh content for an article directory. If I’m going to write fresh content that’s not for my blog, I’ll submit it as a guest article to someone else’s blog.

  4. Eddie Gear
    September 28, 2010 | 2:09 pm

    Allan, Thanks :) We aim to educate users to improve their skills with apps. I’m glad that you like me site.

    Hmmm, I understand your point, may be I will do a little bit more research on how much impact that would have on blogs. I mean duplicating content.

    A quick tip, If your interested you might want to install a plugin called ‘subscribe to comments’ so readers when they leave a comment and you respond they would know you did. This would be an excellent way to build a conversation.

  5. Paul
    December 15, 2010 | 6:42 am

    Allan,
    I was under the impression that ezinearticles.com are dofollow links as long as the links are placed in the resource box. I know this because when I initially started using ezine I placed links in the body of the article and noticed quickly they were nofollow, but after placing them in the appropriate resource box they were followed. Any thoughts?

    • Allan Ward
      December 15, 2010 | 9:14 pm

      Hi Paul,

      Yes, you’re right – links in the resource box are dofollow links. I’ve never placed any links in the article body because they only allow those links to be unrelated to my personal sites, but related to the article.

      Thanks for picking that up – edit on it’s way.

      Allan

  6. Jan Roos
    December 22, 2011 | 9:43 am

    Interesting how Ezine Articles is still relevant – even after the Panda Update!

    I can think of no better way to get free backlinks than article writing. If you write good enough you never know how far your article can end up going. It’s also important to get your keyword(s) in the title if at all possible.

  7. Alex
    May 1, 2012 | 8:18 pm

    Thanks for the tips Allan, I have small concern here
    I just followed your advice and first posted article on my website and later posted on ezinearticles but unfortunately ezinearticles rejected my article saying they already found content on my website and disabled my account. Wondering, If you can help me out with this

    • Allan Ward
      May 2, 2012 | 6:31 am

      Hi Alex,
      As far as I’m aware, Ezine are ok with you publishing stuff that is already on your website. A problem arises if they can’t confirm that you’re the original author. So if you use a different name on your website and then submit an article using a different name in your Ezine account, they’ll reject it. They also hate PLR, so if you’re not the original author, it won’t get accepted.
      If you’ve followed the rules (which you can find on their site), send them an email and ask why it was rejected. I had problems with one article and sent a couple of emails to clarify exactly what the problem was.

      • Alex
        May 4, 2012 | 10:10 pm

        Thanks for your quick response Allan, BTW, What’s your opinion on submit one article to multiple articles directories? Do you think its good to boost our keyword position?

  8. Sri Katyayani
    July 18, 2014 | 8:45 pm

    “Duplicate content occurs when you have the same content on multiple pages of your web site. In my opinion it doesn’t apply if the articles are published on other sites.”

    I WANT KNOW EXACTLY WHAT IS DUPLICATE CONTENT.WHEN CAN WE GET PENALISED BY GOOGLE. i AM AFFILIATE MARKETER AND I USE SOME PLUGING FOR GETTING AUTOMATIC ARTICLE FROM CLICK BANK.

    CAN YOU PLEASE HELP ME.
    Sri Katyayani recently posted..Google Panda The Traffic Eating MonsterMy Profile

  9. Hamza arshad
    October 3, 2014 | 8:53 pm

    i know about ezine articles but have never tried it for making baclinks but it is still effective for ranking in 2014?
    Hamza arshad recently posted..Some quick tips for adsense approvalMy Profile

  10. Bishnu Dev
    November 25, 2014 | 12:43 pm

    “Duplicate content occurs when you have the same content on multiple pages of your web site. In my opinion it doesn’t apply if the articles are published on other sites.”

    So, you mean that, if i copy article from someone page and publish it on mine then this won’t be penalized by Google? Let me know. I am a beginner
    Bishnu Dev recently posted..Meta Description Blogger : An Absolute GuideMy Profile

  11. adesanya
    January 21, 2015 | 12:57 am

    THANK YOU SO MUCH, MAY gOD BLESS YOU ON THIS, CAN I BE COMING HERE ON THE BLOG DAILY TO SEE WHAT YOU DOING HERE
    adesanya recently posted..How to Root Tecno Phantom Z MiniMy Profile

  12. CATRINA ELLIOTT
    May 4, 2015 | 3:35 pm

    Hi,
    Great content really very helpful too.I really like the way you have expressed it.The ideas which is used in this post is helpful .I do agree with your strategies.Keep going:)

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