Matt Cutts Speaks About “Snake Oil Salesman”

Snake-Oil Salesman and GoogleOver the past few years I’ve been amazed by the number of people who claim to be able to get your website to the number 1 position in Google. In my financial planning business, at least once a month I get an email from someone telling me I’m not ranking high for my keywords and they can help me get to number one. They’re always interesting emails to read – how do they even know what keywords I may be targeting?

I also spend a little time visiting some internet marketing forums and there’s always someone looking for the magic formula of how to game the search engines and get to the number one position in Google. And of course no-one in the internet marketing world is short of an opinion, so there are always lots of people ready to provide their opinion (as fact).

And there are always people on the forums with their bookmarking programs guaranteed to help boost your search engine rankings.

I’ll get around to writing a more in depth post on why I think these people aren’t worth listening to, but for now I’ll say this.

I believe that Google are trying to deliver relevant search results. If the searcher finds what they want, they’re more likely to continue using Google as a search engine.

A crappy article with thousands of backlinks pointing to it may outrank a quality article with no backlinks, but that will only be temporary.  As Google sends searches to the first page, it’ll be watching their activity. If they hit the back button quickly, Google will make an assumption that the content isn’t as relevant. It’ll lower that page in the search result and increase the ranking of another, more relevant page.

This isn’t to say that things like backlinking, social media, articles etc are worthless. They all have their place. But ultimately Google wants to reward quality, relevant content.

I came across this video today from Google’s Matt Cutts where he answers a question about groups who promise to get you a number one ranking. I love the way he responds to this. He uses some great examples and makes a lot of sense.

It’s a short video – less than 4 minutes. Have a look at it now and leave a comment below to let me know what you think.

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Allan lives in Adelaide, South Australia with his wife and two boys. He is the founder of Blogger Business Plan and loves helping bloggers learn how to transform their blogs from hobbies into sustainable businesses.
When he's not blogging or working in his financial planning business, you'll find Allan playing guitar, reading or coaching his son's soccer team.

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4 Responses to Matt Cutts Speaks About “Snake Oil Salesman”
  1. Sheila Bergquist
    December 25, 2012 | 5:22 pm

    Good article. I guess I was lucky, in a way, when I first started in internet marketing and blogging…I couldn’t afford to buy ANYTHING…haha! Except for domains and hosting, I couldn’t spend anything else, so I didn’t get sucked in by the snake oil salesmen. Also, I’m a very skeptical person, so I don’t fall for most of that stuff anyway, but can understand how people do…they are just desperate to make their site a success.
    Really like your site!

  2. Debbie Mahler
    May 8, 2013 | 3:01 am

    As a professional in the web/tech industry, I can’t tell you how many times I have my clients forward me that garbage and ask if I can do that or read an article and I’ll get asked if I’ll provide a backlink to a site when there’s no relevance to their site and mine. Some even offered to pay me for it. As I tell my clients, if anyone tell you they can “guarantee” your placement on page 1 of Google you should run as far away from them as you can. My clients end up on Page 1 over time but it’s a process and there are never any guarantees!

  3. Haroun Kola
    May 11, 2015 | 11:53 pm

    Ha! When something is too good to be true, it is too good to be true…
    Haroun Kola recently posted..Top 5 SEO Companies in South Africa To Help Rank Your Website on Google’s Top PageMy Profile

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