Over the past few years I’ve been amazed by the number of people who claim to be able to get your website to the number 1 position in Google. In my financial planning business, at least once a month I get an email from someone telling me I’m not ranking high for my keywords and they can help me get to number one. They’re always interesting emails to read – how do they even know what keywords I may be targeting?
I also spend a little time visiting some internet marketing forums and there’s always someone looking for the magic formula of how to game the search engines and get to the number one position in Google. And of course no-one in the internet marketing world is short of an opinion, so there are always lots of people ready to provide their opinion (as fact).
And there are always people on the forums with their bookmarking programs guaranteed to help boost your search engine rankings.
I’ll get around to writing a more in depth post on why I think these people aren’t worth listening to, but for now I’ll say this.
I believe that Google are trying to deliver relevant search results. If the searcher finds what they want, they’re more likely to continue using Google as a search engine.
A crappy article with thousands of backlinks pointing to it may outrank a quality article with no backlinks, but that will only be temporary. As Google sends searches to the first page, it’ll be watching their activity. If they hit the back button quickly, Google will make an assumption that the content isn’t as relevant. It’ll lower that page in the search result and increase the ranking of another, more relevant page.
This isn’t to say that things like backlinking, social media, articles etc are worthless. They all have their place. But ultimately Google wants to reward quality, relevant content.
I came across this video today from Google’s Matt Cutts where he answers a question about groups who promise to get you a number one ranking. I love the way he responds to this. He uses some great examples and makes a lot of sense.
It’s a short video – less than 4 minutes. Have a look at it now and leave a comment below to let me know what you think.