I’ve had a few conversations with people in recent weeks asking how to schedule a post in WordPress so it is posted some time in the future. It’s a very simple process to do this and I’ll outline the steps here.
Why bother scheduling posts?
You may have a lot of international readers who read your blog while you’re asleep. You may prefer to time your blog posts to fit in with their schedules and browsing habits.
You may want to take some time away from your blog and computer, but still want to update your blog. Why not write a series of posts in advance and schedule them to be delivered at certain times.
How do I schedule a blog post in WordPress?
Have a look at the options on the top right hand side of your menu.
Just above the Publish button you’ll see the words “Publish immediately Edit’. Hit the word ‘Edit’ to open a new menu.
This new menu will give you the option to select the time and date that the post will go live.
Once you’ve hit OK you’ll see that the ‘Publish Immediately’ option has disappeared and in it’s place is the date and time that your post is due to go live.
Also, the ‘Publish’ button has been replaced with a ‘Schedule’ button.
Double check the date and time to make sure it’s OK, and hit the ‘Schedule’ button. Your post has now been scheduled.
If you decide you want to change the scheduling details, you can! Alongside the date and time is an ‘Edit’ button. Click on this and the scheduling menu will open again, enabling you to make changes.
So, now that you’ve learnt how to schedule posts in WordPress, your next question might be ‘When should I schedule posts’.
When should I schedule posts?
Is there a ‘good’ time to make a post go live? Are there ‘bad’ times to make a post?
I think the simple answer is ‘it depends’.
Ask yourself this question – how do people read your articles? Do they visit your blog, do they subscribe by RSS feed or by email?
Subscribing by RSS is the most instant way to get updated blog posts. You post to your blog and soon afterwards it gets added to your feed. Feed readers check your feed and download it to people’s RSS applications where they read it. So if you post at 9.00am, it will appear in RSS feeds soon afterward.
If a lot of your subscribers choose to subscribe by email, check how your feed is set up. If you use Google Feedburner, you have an option for emails to be sent at a certain time every day when there’s a new post. If this is deactivated, then I believe the email is sent soon after there’s an addition to your RSS feed.
In this Tim Ferriss video he talks about some research he’d done to determine which days and times were most effective to schedule posts. The important thing to remember is that this is based on his viewers, who may have different reading habits to you.
Have a think about your target market. If they’re business people who will read your blog / receive your emails as part of their job, then post when they’ll see it, perhaps first thing in the morning. Have a think geographically where they are, and make sure you post at a time suitable for them.
For work-related emails I try not to send anything on a Friday, or Monday. I tend to send emails Tuesday to Thursday.
For this blog, I’m less fussed. I have a lot of subscribers via RSS so I know that they’re going to see there’s a new post to view when they open their viewer.
What do you think? Do you have a preferred time to post? How did you decide on the best time? Let me know in the comments section below.
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