How To Make $100,000 Online By Blogging

I often see questions on forums asking ‘How can I make $100,000 online’? Sometimes the amount of money in the question changes, and frequently the people asking the questions want to make it in one month. But the bottom line is that these questions are from people who are desperate to make money and have  believed the lie that it’s easy to make money online.

So, I thought I’d write an article with a headline that was deliberately provocative to promote some discussion and show you that it is possible to make money online, just usually not in the way that many people imagine.

It costs money to make money

Whilst it is relatively cheap to buy a domain and some hosting, you need more than that.

You need a strategy – a plan!

And you can’t have a plan unless you have some knowledge about the business you’re trying to run.

Forget the claims of making thousands of dollars online with no experience. To build any lasting online business, you need a plan and you need to know what you’re doing.

And there’s a cost involved in doing this. There’s a monetary cost – things like hosting your domain, buying a WordPress Theme, setting up an autoresponder etc, and there are non-monetary costs such as the time you’ll spend learning how to do things and making lots of mistakes.

If you’ve got a dream of making money online with no effort- forget it. It won’t happen.

You wouldn’t expect to open up a shop without some plan as to how you’ll make money, so don’t do it with your online business.

There are no shortcuts

Whilst I believe that marketing on the internet is a major business opportunity, it’s hard work.

  • There’s no magic formula to get to number one on Google.
  • You can’t make video go viral – people do that for you.
  • Getting traffic to your site is hard work. You can write the best content, but people still need to find you.
  • Once you get traffic to your site, getting them to comment is the next step.
  • Blogging is time consuming. You’re not setting up an affiliate site and doing nothing – you’re constantly writing, commenting on other blogs, reading etc.
  • There’s no magic formula for success (at least not one available for less than $1,997!).

So here’s how to make $100,000 online

OK – there are numerous ways to make money online – PPC advertising, flipping domains, selling Amazon products etc. This article isn’t about that.

If you’re like a lot of people you looked at the title and thought to yourself “I’d love to make $100,000 from blogging, but I can’t see how I’d be able to do it.”

The point of the article is this – it’s possible to make lots of money if you break it down into multiple ways of making smaller amounts of money.

I do this exercise with some of my consulting clients and it always gets them thinking about different ways to make money.

So, to make $100,000 online you need to:

  • Find one client who will pay you $100,000.

If that’s too hard how about:

  • Find two clients who’ll pay you $50,000.

OK, maybe that’s not possible….yet. How about these options:

  • Find 10 clients who will pay $10,000.
  • Find 20 clients who will pay $5,000
  • Find 50 clients who will pay $2,000
  • Find 100 clients who will pay $1,000
  • Find 1,000 clients who will pay $100
  • Find 2,000 clients who will pay $50
  • Find 5,000 clients who will pay $20

You may even find this list a bit daunting at this stage in your blogging life. That’s fine. Your goal may not be to make $100,000. You may just want to make $1,000 this year. How will you do that?  Do you need to sell 50 products at $20 each? That’s slightly less than 1 a week. Is that possible?

What to sell

What you sell is almost as important as the quantities you need to sell.

I firmly believe that the way to add value as a blogger is to create your own products. Package up the knowledge that’s in your head and create products that are valuable to people.

I suggest you create two levels of products:

  1. Lower cost products such as e-books, videos etc that cover particular topics. With these products most of your effort goes into creating them. Once they’re created, you don’t need to put in much more personal exertion other than promoting them.
  2. Higher cost / tailored products. Examples include 1-on-1 consulting or group training. This is more specialised to the individual needs and allows you to differentiate your product more. Because it’s more differentiated, it becomes more valuable to your clients and you can charge more for it. There’s more effort involved in creating and delivering these products – for consulting work you need to physically deliver the training.

I’m also very comfortable in promoting other peoples’ products as an affiliate. If you haven’t got products to sell now, find ones you believe in and start selling them.

You can make $100,000

So, back to our examples above.

Maybe at this stage you don’t have a $50,000 product.

You possibly don’t even have a $5,000 product.

But you should be able to create a $20 product. Or find someone else’s product that you can sell as an affiliate.

Take some time to map out ideas for products that you can create at various price points. Although it may take you a few years to actually get them to market, it gives you a plan and a strategy, and enables you to break down your big goal into a series of small steps.

One of my online goals for this year is to substantially increase my online income over my previous year’s income. But if I do the same things I did last year to make money, I’ll end up with last year’s results.

My plan is to create a product that I can release later this year and sell directly via the blog, and through affiliates. This should provide the extra income I need to reach my revenue goals.

What about you?

Do you have other ideas on how to make $100,000 online.

Do you disagree with my view that there’s no easy way to internet riches?

Leave a comment below and let me know your thoughts.

Photo Credit Ed Callow

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Allan lives in Adelaide, South Australia with his wife and two boys. He is the founder of Blogger Business Plan and loves helping bloggers learn how to transform their blogs from hobbies into sustainable businesses.
When he's not blogging or working in his financial planning business, you'll find Allan playing guitar, reading or coaching his son's soccer team.

How to price your product or service ebook
15 Responses to How To Make $100,000 Online By Blogging
  1. Gonzo
    April 30, 2011 | 10:49 pm

    Tenés toda la razon, estoy de acuerdo!!!

  2. Francis Nmeribe
    May 9, 2011 | 3:36 pm

    Hey! Thanks for this straight to the point information. It is a burning desire for me to find how to make money online. I have not yet set a goal that big (100,000) but I have a goal to start making a certain amount of money online which I have not yet succeeded at. I am encouraged and emboldened by your write up to make the effort, the real effort. I already know that a lot work is required. You have given me a good idea of how much work. Thanks once again.

    • Allan Ward
      May 10, 2011 | 12:29 pm

      Hi Francis,

      Thanks for the comment. I’m glad you found the article to be useful. Put in the effort, set some realistic goals for yourself and focus on one thing at a time. Good luck.


  3. Dakota
    October 18, 2011 | 8:03 am

    Hi Allan,

    I’m a little late but 100,000 is a nice number! My site is two years old and after another 90,000 years I will have achieved that goal (at the pace I’m on now). :)
    I am tweaking and doing more tweaking as I learn. SEO was foreign to me. Keyword research also. These are just two little things that are increasing traffic for me now.
    My favorite part of the whole post? “But if I do the same things I did last year to make money, I’ll end up with last year’s results.”
    That makes all the sense, and hopefully some money along with it.
    Dakota recently posted..No Posts Were Found!My Profile

    • Allan Ward
      October 18, 2011 | 4:10 pm

      Isn’t that the challenge – doing things differently! I learnt a while ago that there was no point having content if no-one visited so I’ve spent more time on getting visitors to my site.

  4. Alan Oliver
    May 14, 2013 | 8:47 am

    Iv’e started quite a few blogs up to now and have always let them fall by the wayside. The reason? No visitors. Its a lonely world just blogging for yourself. The lifeblood of a good blog is comments from visitors and you won’t get that without traffic.
    Certainly in the early days you will need to spend just as much if not more time getting traffic to your blog as you do adding quality content. There’s not much point having great content if nobody visits.
    Make getting traffic to your blog a priority and give it priority everyday.
    Later on you won’t need to worry so much as you will get visitors naturally once you get that snowball rolling!
    Thanks for a great post.
    Alan Oliver recently posted..One Does Not Simply Make Money On The Internet!My Profile

  5. Veronica
    October 14, 2014 | 10:33 pm

    Thanks for this informative post. I subscribed to your newsletter hoping to get daily updates of your blog.
    Veronica recently posted..Are You Cut Out to Be a Small Business Owner?My Profile

  6. Nora Miller
    January 2, 2015 | 4:58 pm

    I’m really impressed with people who make blogging success with just one blogs, but as time goes by, I get to see that they really started with a couple of blogs and try to find one that works.

    This are great realistic tips here, and thank you for sharing this one.

  7. Sagor
    June 1, 2015 | 7:44 pm

    Is it possible to earn 100000 US dollar via blogging?
    Its seems look like dream to me.
    Sagor recently posted..Boost Your Alexa Rank like Flash Flood (Guaranteed)My Profile

  8. JAMES
    June 10, 2015 | 12:26 am

    Great post, yes it is possible when you have the right mindset and the right strategy, traffic and know how to convert that traffic into sales.
    JAMES recently posted..How to make money with video reviews.My Profile

  9. athar
    July 31, 2015 | 4:27 pm

    Allan great work you have done on this website and also you articles are very intresting and useful for us .Thanks!
    athar recently posted..Amazing Funny Video Baby Doll May Sone DIMy Profile

  10. Prosper Show
    December 2, 2015 | 3:36 am

    Blogging is one of the promising job today. You can do it everywhere at anytime. And what’s best about this work is that you can earn more than what you are expecting to have. You shared some nice points, Alan. Looking forward for more inspirational thought from you.

  11. Betty
    December 21, 2015 | 5:46 am

    Thanks for providing thice info and strengthening my heart that its possible to make $100;000

  12. Aryan Sao
    January 8, 2016 | 2:26 am

    Hi, Nice Post. You provide a fruitful Information about making money on online basis. Great Job.

  13. karan nayak
    April 26, 2016 | 7:37 am

    Nice post and I am searching for this type of valuable post. Thanks for sharing it.

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