Over the past few weeks I’ve been looking at How To Get More Twitter Followers.
In Part 1 I gave an overview of how I think you can use Twitter to drive traffic to your website. In my last article I looked at another way to get more Twitter followers by finding other people to follow. Today I’ll continue the series and look at strategies you can use to get people to follow you.
Remember, these articles are written from the point of view that Twitter is an excellent way to not only connect with interesting people, but also to drive traffic to your web site. Once they get to your web site, ideally you want them to take some kind of action – subscribe to your email list, buy something etc.
Are You Follow-Worthy?
Be honest. Would you follow yourself on Twitter?
I started on Twitter in the middle of 2009 and I had no idea what I was doing. I actually felt sorry for people who followed me because I hardly ever Tweeted, and I’d only visit Twitter every couple of weeks. I now feel like I have a much better system to make my Tweets interesting to people – I think I’m now ‘follow-worthy’!
As I explained in my last post, there are two options to gain more Twitter followers:
Strategy 1: Follow people you’re interested in and hope they follow you back (i.e. find people yourself).
Strategy 2: Make your Twitter identity (bio, Tweets etc) so interesting and relevant that people start to follow you (i.e. people find you).
Strategy two makes a lot more sense to me. I think I’ll always use a combination of the two, but I hope to reach the point where the number of people who find me and choose to follow me far outweighs the number who follow me back because I first followed them.
The simple way to become follow-worthy is to create great, compelling, interesting, (insert adjective here) content that your chosen niche loves. OK, so how do you do that….read on.
A large factor in your Twitter success involves being visable on Twitter. This means you can’t post once a week – you need a strategy to create regular Tweets so that people can find you, either through the general Twitter stream or by targeted searching.
Here are some strategies I’ve been using to help people find me on Twitter.
Have a great Twitter page
I mentioned this in my last article where I suggested using sites like mytweetspace or twitbacks.com to help create a custom Twitter background. Twitter doesn’t give you much space to write, so use the left hand side of the page on your custom background to write more about what you do and the benefits you provide. If you have a mailing list or give away a free report be sure to mention this.
On the right hand side make sure your bio is interesting, and contains the right keywords (remember, people can search bios by keywords to find people to follow – you did this last week). Make sure you include a good photo of yourself, and the URL of your website or landing page.
Your objective with your Twitter page is to appear interesting enough to people so they’re motivated to click through to your web site.
The Hashtag is your friend
Use Twitter hashtags as much as you can. Look at a site like WeFollow.com and search for the popular hashtags. Make a note of the ones that are relevant to you and use them as much as possible. For example if I were a restaurant in Sydney, Australia, I’d be using the #Sydney tag as much as possible.
Hashtags give you two advantages – people search by them, so it makes you more easily findable. Also, there are a number of Twitter uses who try to aggregate feeds for their local area or their niche. Use the right hashtag and you may find yourself being Re-Tweeted to thousands of other people. Hopefully some of them will find you interesting enough to follow.
Re-Tweet other people’s stuff
One of the things I love about Twitter is the ability to Re-Tweet interesting content. I love finding a good article or seeing a good tweet and then sharing it with my followers. And I love it even more when someone Re-Tweets something I’ve written. This gets my Tweets out to a larger audience.
So make an effort to Re-Tweet other people’s Tweets. Get in the habit when you’re looking at blogs on the internet to Tweet about interesting articles you’ve found. It helps people learn more about what you like reading, and it helps others find articles they would never have found themselves. And if they like the things you Tweet about, they may Re-Tweet it as well.
Use RSS Feeds
Many people don’t realise that they can automate RSS feeds to post to their Twitter account.
Now, the obvious example of this is to feed your blog to your Twitter account so every time you post something, it also gets posted on Twitter.
That’s great if you’re posting daily, but what about if you’re only posting weekly? It doesn’t help to build up your Twitter posts.
Why don’t you post from RSS feeds from other blogs or content providers that are in your niche?
This is so obvious I don’t know why I didn’t come across it earlier.
I use TwitterFeed.com to automatically post RSS feeds to my Twitter accounts. There are some blogs that I read regularly that consistently provide great content. I plug in their feed details to TwitterFeed, link my TwitterFeed account to my Twitter ID, and every time the RSS feed is updated, it posts a Tweet to my account.
Here’s an image from the dashboard showing the options I have with the feed.
As you can see, I have the ability to schedule how often the RSS feed is checked for updates, and I can also add a prefix or suffix to each post.
I only use this for blogs that I trust to provide quality content. In the example above, I’m using the feed from DailyBlogTips.com.
So, are you ready to become ‘Follow-Worthy’?
You’ve just read a bunch of ideas on how to beef up your Twitter stream to produce great content that allows people to find you. It won’t produce thousands of followers overnight, but that’s not my goal. I’m more interested in producing content that is interesting and relevant to the people I’m trying to reach. I use all these ideas, and I definitely Tweet more than once every couple of weeks now!
One thing I haven’t covered here is the concept of recurring and automated tweets – we’ll look at this next time.
What do you think of these ideas?
What other strategies do you use to make your Tweets more interesting and attract more Twitter followers? Let me know in the comments below.
And remember, if you enjoyed this article, please Re-Tweet it. An don’t forget to follow me on Twitter!
See all my Twitter posts on this summary page – How To Get More Twitter Followers – Summary.
- How To Get More Twitter Followers – Part 5 -The Strategy
- How To Get More Twitter Followers – Part 4 – Be Regular
- RSS Feeds Into Twitter – How Do I Do This?
- How To Get More Twitter Followers – Summary
- How To Get More Twitter Followers Part 1