I’ve been posting about how to get more Twitter followers for a while and looked at a range of different strategies and tactics to help you grow your Twitter presence. Today I want to look at one of the essential keys to success with Twitter – regular Tweeting.
Twitter is different to email. With an email you can send it to your subscribers and it’ll sit in their inbox until they take some kind of action with it – delete it, read it etc.
With Twitter, your post is put into the Twitter stream, and unless your followers are watching the stream at that point in time, they’ll probably miss your Tweet.
So whilst it may be easier to build up a list of Twitter follower quicker than an email list, this method of communication is not as effective.
So why are you Tweeting?
Don’t Tweet for the sake of Tweeting. When you post make sure you’re saying something that other people will find interesting. I have a couple of goals with each post:
- That it’s interesting for my current followers to read.
- That some of my current followers will re-Tweet it to their followers.
- That new people will find me and follow me because of the post.
Don’t talk about automation!
Automating your Tweets is a bit of a controversial topic. The Twitter terms of service don’t allow automation of Tweets other than for an automatic direct message (DM) to new followers. Despite this, there are a number of programs out there that allow varying degrees of automation.
My view on automation is this:
- You can send spam and rubbish out either manually or automated.
- Automation done well can save time but still needs be interesting to my followers.
- You can’t automate everything. You need to have real conversations with real people.
How to automate some Tweets
There’s a couple of ways to automate Tweets. In the last article on How to Get More Twitter Followers I looked at using TwitterFeed.com to automate Tweets from RSS feeds. There are a few blogs I regularly read, and I’m comfortable re-Tweeting their content. I use TwitterFeed to do this automatically for me.
I don’t use this for lots of blogs, but it may lead to approximately five tweets a day recommending content from other people’s blogs.
It’s also possible to schedule future Tweets. I live in Australia, but a lot of my followers live in other parts of the world. They’re usually awake when I’m asleep so it would be difficult for me to converse with them in real time. I schedule some Tweets to go out overnight while I’m asleep so my followers get to see them.
There are a few ways to schedule Tweets – I use the function within Hootsuite sometimes, but I also use TweetAdder to schedule future Tweets. TweetAdder enables me to queue a series of messages to be sent out in a random order over a period of time. This is less time consuming to set up than HootSuite where you need to individually load each message.
Is scheduling Tweets the same as automating Tweets?
Technically, ‘yes’. But is it? And is it a problem?
I don’t have a problem with scheduling some Tweets for the future. I do it with blog posts – I don’t see that my Twitter stream is any different.
I do have a problem with sending out a lot of Tweets in a short space of time that don’t add any real value. Particularly if by using automated means you can send out a lot more.
The conclusion I’ve come to is that it’s ok to schedule some tweets that I’ve created to be posted at some time in the future. It’s also ok to use some RSS feeds to highlight other bloggers who I read and would usually re-Tweet.
I balance this with a requirement to manually Tweet each day. I’ll thank people who RT my Tweets, I’ll feature other articles I’m reading etc. It’s very important to me to have daily interaction with my Twitter followers.
So, what do you Tweet?
Over the course of my day I’ll post some manual Tweets. It could be in response to other people’s Tweets – answering questions etc. I may Tweet a link to an article I’m reading or a news item. I may Tweet about a song I’m listening to or a book I’m reading. Sometimes I ask questions about how to do something. I try not to be boring, but I also try not to censor my thoughts too much.
So, how do you feel about automating Tweets or scheduling Tweets?
What do you Tweet about that’s interesting?
Leave a comment below. And don’t forget to follow me on Twitter!
See all my Twitter posts on this summary page – How To Get More Twitter Followers – Summary.
- How To Get More Twitter Followers – Part 5 -The Strategy
- What is Buffer App
- How To Get More Twitter Followers – Part 3 – Be FollowWorthy
- How To Get More Twitter Followers – Summary
- Your Twitter Strategy