BBP 01 : Elements of a Blog Business Plan, Twitter Tools, Google Penguin and Sales Ideas


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In this first edition of the Blogger Business Plan podcast I cover a lot of ground.BBP Podcast 300x300

I start off by talking about the basic elements of a blog business plan – a vision, goals, strategy and tactics. I explain how these element work together.

The vision is the ‘big picture’ view of where you want business to be in the future. The vision gets broken down into some tangible goals – these are the milestones – things you need to achieve in pursuit of your vision. To achieve these goals you need to have a strategy. This relates to the things you need to do to achieve the goals. A strategy example could be to do regular guest posting. The next step is to look at your tactics – the things you’ll be doing to execute the strategy. Finally, we need to include a way to receive feedback and monitor progress towards your goals.

Next in the podcast, I talk about a few different tools you can use to manage Twitter better. I’ve talked about Buffer App before, and I also mention Social Bro and Triberr.

I then talk about the recent Google Penguin update, and finish with some sales ideas from Dan Kennedy.

Right click here to download the mp3.

Items I mention in this podcast:

If you want a Triberr invitation, let me know via my Contact page.

I hope you enjoy listening to the very first Blogger Business Plan podcast. It was a lot of fun putting it together and I’m working hard on the next episode. If there are particular things about blogging or business that you’d like me to speak about, let me know and I’ll endeavour to cover them in future episodes.



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Allan lives in Adelaide, South Australia with his wife and two boys. He is the founder of Blogger Business Plan and loves helping bloggers learn how to transform their blogs from hobbies into sustainable businesses.
When he's not blogging or working in his financial planning business, you'll find Allan playing guitar, reading or coaching his son's soccer team.

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6 Responses to BBP 01 : Elements of a Blog Business Plan, Twitter Tools, Google Penguin and Sales Ideas
  1. Pubudu
    May 22, 2012 | 3:58 pm

    Guest posting increase not only the visitor but also it gives you a recognition among the peer bloggers.I’ve used buffer App and planing to move to a payed plan.
    Pubudu recently posted..Creately Sponsors for the Atlassian Summit 2012My Profile

  2. Prevent Losses Due to PENGUIN Update Using Nofollow Attribute
    June 11, 2012 | 8:47 pm

    Thanks for the podcast. I really liked the advises there. Would implement it myself. Thanks a lot!

  3. Dianna
    July 3, 2012 | 11:02 pm

    Basically we need to be very careful in choosing a particular tool for SEO and should really make sure that it conveniently works for us and that we are not wasting time and money by purchasing one. It must handle every project and help us get some resources and that it is one among the valuable tools for every project.

  4. Asher
    July 3, 2012 | 11:43 pm

    Love your ideas really worth to have for my own business as well.

  5. Bakir khan
    July 6, 2012 | 11:05 am

    Thanks for sharing the Business Plan podcast. Newbie will be more benefited by Blogger business plan podcast.
    Really nice idea.

  6. Bakir khan
    July 6, 2012 | 11:08 am

    thanks for sharing your idea
    Bakir khan recently posted..10 Financial Yardsticks for Your Small BusinessMy Profile

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