I used to work with a manager who told me "What gets measured gets done". I think he was right. Good salespeople measure the right things. In a lot of direct sales environments, they know how many phone calls they need to make to get a certain amount of appointments. This provides them with a certain ...
Bringing Business Strategies to Internet Marketing
Category Archives: Promotion
What Pat Flynn and Tyrone Shum Have In Common With Investment Managers
What do bloggers Pat Flynn and Tyrone Shum have in common with investment managers? The answer may not be immediately obvious, but once you've read this article you'll know the answer. Pat and Tyrone are two bloggers ...
My Ezine Articles Strategy
When I started blogging a few years ago, I had this strange idea that all I had to do was write good content and people would magically discover my site and become loyal followers. The reality is that once you hit the publish button in Wordpress your work has only just begun. Over the years I've ...
Priceless by William Poundstone – Book Review
I work as a financial planner and I've always been fascinated by how people make decisions, particularly when it comes to money. In "Priceless", William Poundstone provides a lot of information on how people are ...
The Marketing Mix and the 4Ps
When you learn about marketing, one of the basic concepts is that of the marketing mix and the 4Ps. In this article I'll explain what the marketing mix is, what the 4Ps are, and look at how you can apply them to internet marketing. What is the Marketing Mix? When you're designing a marketing strategy, you look ...
How To Choose A Domain Name
Knowing how to choose the right domain name for your product or service can make the difference between a successful online business or an unsuccessful one. In this article I'll look at some factors to consider when you're choosing a domain name. Don't rush in to choosing a domain! It's very tempting when you first get interested ...
Finding a Niche – My Story
There is a lot of talk in internet marketing about Finding A Niche. This is not unique to internet marketing - many businesses have found success in finding a niche and focusing on the needs of the people within that niche. I was reminded today of the power of niche marketing. Here's my story. Finding a niche ...
How Do You Create Value?
If you've been around the Internet marketing world for a while, you would have seen your fair share of landing pages. And on those landing pages you would have seen many products, all promising to show you how to make money on the Internet. Many of these landing pages would also show "proof" of earnings, usually ...
Timothy Ferriss at WordCamp Talking About Effective Blogging
Here's a great video from Tim Ferriss and WordCamp San Fancisco 2009. This presentation is all about building a high traffic blog and is based on ideas and methods that Tim has learnt over the years. If you enjoy the presentation, make sure you read his book, the 4 Hour Work Week.
