Category Archives: Business Strategy

What’s Your Strategy?

Tweet When I was studying my MBA I was introduced to the ideas of Michael Porter who wrote a book called Competitive Strategy. In this article I’ll look at one of the main concepts from that book – the three types of Competitive Strategy. Firstly, I’ll give a quick overview of the book. Porter places…

A Blog Marketing Plan – Do You Need One?

Tweet I’ve been reading a book called “What Clients Love” by Harry Beckwith. Harry has written a number of books about selling services – intangible products – that I’ve found useful both in my financial planning business and also in the internet marketing world. The book is around 10 years old, and it’s interesting to…

The Kajabi Myth

Tweet If you’re interested in internet marketing you’ve probably heard a fair bit about Kajabi over the past few weeks. I know I’ve received a lot of emails from people suggesting I head over to the Kajabi site and take up the free trial. What is Kajabi? Kajabi is a system from Andy Jenkins, formally…

What’s The Purpose Of Your Web Site?

Tweet I’ve been spending a lot of time this month updating the web page for my financial planning business.  I’ve decided to move it completely across to WordPress using the Headway theme.  This should help me with the SEO, and makes it a lot easier for me to add extra pages when I need to….

The Difference Between Goals, Strategies and Tactics

Tweet When I’m helping businesses develop strategic plans, I frequently talk about goals, strategies and tactics.  The three are different things, but they’re also inter-related.  In this article I’ll show you the difference between goals, strategies and tactics and explain why you need all three. What are your goals? In your business, you should have…

What I learnt when I cleaned my room

Tweet I’ve been on holidays the past two weeks and this week I did a major clean out of my study / music room.  I’ve tidied this room up a few times, but that usually results in piles being moved from one place to another.  This time I decided to get a bit more ruthless,…

Your Twitter Plan

Tweet Daniel Scocco over at Daily Blog Tips published a post called ‘Should I use my personal name or my website name on Twitter?’   In the post he discusses whether there’s sense in having individual Twitter accounts for different web sites, or whether one Twitter account is the way to go. I made a comment on…

Who Is Your Target?

Tweet When you’re planning your internet business, one of the important questions to ask yourself is: ‘Who is my target market?’ I’m surprised that in the blogging world a measure of success seems to be having a large number of subscribers or web site visitors.  I won’t argue that if it’s purely a number’s game…

Seth on the Hierarchy of Success

Tweet Seth Godin had a great post yesterday that relates to business planning and strategy.  You can read it here. He talks about a six-step process towards success that looks like this: Attitude Approach Goals Strategy Tactics Execution We spend all our time on execution. Use this word instead of that one. This web host….

Timothy Ferriss at WordCamp Talking About Effective Blogging

Tweet Here’s a great video from Tim Ferriss and WordCamp San Fancisco 2009. This presentation is all about building a high traffic blog and is based on ideas and methods that Tim has learnt over the years.  If you enjoy the presentation, make sure you read his book, the 4 Hour Work Week.