I read this great article today called ‘Cupcake Calamity‘ about a baker in the UK who had an offer in Groupon that worked a little too well! Rachel Brown runs a business called Need A Cake that makes great looking cakes for all occasions. She wanted to grow her business, so decided to publish an…

I often see questions on forums asking ‘How can I make $100,000 online’? Sometimes the amount of money in the question changes, and frequently the people asking the questions want to make it in one month. But the bottom line is that these questions are from people who are desperate to make money and have …

I wrote recently about three business strategies you can use for your blogging. Out of the three strategies I looked at, the differentiation strategy lends itself best to bloggers.  In this article I’ll look at the benefits of being able to differentiate yourself from your competitors. Why differentiate? As a blogger, we’re fortunate that we’re in…

I’ve been reading a book called “What Clients Love” by Harry Beckwith. Harry has written a number of books about selling services – intangible products – that I’ve found useful both in my financial planning business and also in the internet marketing world. The book is around 10 years old, and it’s interesting to read…