I've been spending a lot of time this month updating the web page for my financial planning business. I've decided to move it completely across to WordPress using the Headway theme. This should help me with the SEO, and makes it a lot easier for me to add extra pages when I need to. I've ...
Bringing Business Strategies to Internet Marketing
Category Archives: Business Strategy
The Difference Between Goals, Strategies and Tactics
When I'm helping businesses develop strategic plans, I frequently talk about goals, strategies and tactics. The three are different things, but they're also inter-related. In this article I'll show you the difference between goals, strategies and tactics and explain why you need all three. What are your goals? In your business, you should have some goals. Sometimes ...
What I learnt when I cleaned my room
I've been on holidays the past two weeks and this week I did a major clean out of my study / music room. I've tidied this room up a few times, but that usually results in piles being moved from one place to another. This time I decided to get a bit more ruthless, and ...
Your Twitter Plan
Daniel Scocco over at Daily Blog Tips published a post called 'Should I use my personal name or my website name on Twitter?' In the post he discusses whether there's sense in having individual Twitter accounts for different web sites, or whether one Twitter account is the way to go. I made ...
Who Is Your Target?
When you're planning your internet business, one of the important questions to ask yourself is: 'Who is my target market?' I'm surprised that in the blogging world a measure of success seems to be having a large number of subscribers or web site ...
Seth on the Hierarchy of Success
Seth Godin had a great post yesterday that relates to business planning and strategy. You can read it here. He talks about a six-step process towards success that looks like this: Attitude Approach Goals Strategy Tactics Execution We spend all our time on execution. Use this word instead of that one. This web host. That color. ...
Timothy Ferriss at WordCamp Talking About Effective Blogging
Here's a great video from Tim Ferriss and WordCamp San Fancisco 2009. This presentation is all about building a high traffic blog and is based on ideas and methods that Tim has learnt over the years. If you enjoy the presentation, make sure you read his book, the 4 Hour Work Week.
