I used to work with a manager who told me "What gets measured gets done". I think he was right. Good salespeople measure the right things. In a lot of direct sales environments, they know how many phone calls they need to make to get a certain amount of appointments. This provides them with a certain ...
Bringing Business Strategies to Internet Marketing
Author Archives: Allan Ward
What Pat Flynn and Tyrone Shum Have In Common With Investment Managers
What do bloggers Pat Flynn and Tyrone Shum have in common with investment managers? The answer may not be immediately obvious, but once you've read this article you'll know the answer. Pat and Tyrone are two bloggers ...
My Twitter Direct Message Example
I've written a few articles about Twitter this year - you can see my Twitter Summary here. One of the things that I've learnt about Twitter is that very few people know how to write an effective direct message. In this article I'll show you an example of the Direct Message I send to ...
My Ezine Articles Strategy
When I started blogging a few years ago, I had this strange idea that all I had to do was write good content and people would magically discover my site and become loyal followers. The reality is that once you hit the publish button in Wordpress your work has only just begun. Over the years I've ...
Priceless by William Poundstone – Book Review
I work as a financial planner and I've always been fascinated by how people make decisions, particularly when it comes to money. In "Priceless", William Poundstone provides a lot of information on how people are ...
What’s The Purpose Of Your Web Site?
I've been spending a lot of time this month updating the web page for my financial planning business. I've decided to move it completely across to WordPress using the Headway theme. This should help me with the SEO, and makes it a lot easier for me to add extra pages when I need to. I've ...
The Marketing Mix and the 4Ps
When you learn about marketing, one of the basic concepts is that of the marketing mix and the 4Ps. In this article I'll explain what the marketing mix is, what the 4Ps are, and look at how you can apply them to internet marketing. What is the Marketing Mix? When you're designing a marketing strategy, you look ...
What Is Twitter Good For?
A couple of people have asked me the question ‘What is Twitter good for?’ In this article I’ll explain my position on Twitter, why I think Twitter can be a useful marketing tool and where Twitter could fit in your marketing strategies. Twitter and your marketing strategies I’m assuming that if you’re reading this you have a ...
How To Choose A Domain Name
Knowing how to choose the right domain name for your product or service can make the difference between a successful online business or an unsuccessful one. In this article I'll look at some factors to consider when you're choosing a domain name. Don't rush in to choosing a domain! It's very tempting when you first get interested ...
Headway Theme Review – Version 1.6
In this article I'll review the latest version of the Headway Wordpress theme, version 1.6. I'll look at what's changed from previous versions of the Headway theme and provide my honest opinion on my experiences using it. Headway Theme Version 1.6 - what's new? Back in April when the original version of Headway 1.6 was issued ...
