Helping you turn your blog into a business

Turn your blog into a business

Hi, I’m Allan Ward and I’m a blog coach, helping bloggers turn their blogs from hobbies into businesses.

I help you take business strategy ideas that work in the offline world, and implement them into your blog to create a business that helps you achieve your goals in life.

If you’re ready to take your blog from a hobby to a real business, stick around. You’ll find articles that will help you build the business of your dreams. And don’t forget to follow me on Twitter or FaceBook.

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BBP 01 : Elements of a Blog Business Plan, Twitter Tools, Google Penguin and Sales Ideas

In this first edition of the Blogger Business Plan podcast I cover a lot of ground. I start off by talking about the basic elements of a blog business plan – a vision, goals, strategy and tactics. I explain how these element work together. The vision is the ‘big picture’ view of where you…

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The Hedgehog Concept for Bloggers

The Hedgehog Concept has been around for a number of years in business circles. I was introduced to it when I read Jim Collin’s books Good To Great and Built To Last. My blog aims to introduce business concepts that work in the business world to the blogging world so an article on the Hedgehog…

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What’s Your Blogging BHAG?

I’ve been spending a bit of time over the past couple of weeks planning my blog strategy for the next 12 months and I’ve been thinking about the concept of a BHAG – a Big Hairy Audacious Goal!

The term was first used by Jim Collins in his book Built To Last. It’s become more popular in the business world in recent years and is something worth thinking about when it comes to strategic planning for any business.

Wikipedia defines a BHAG in this way:

A BHAG encourages companies to define visionary goals that are more strategic and emotionally compelling.

In many cases a BHAG is a long term vision / goal but it can also apply to the shorter term.

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What Bloggers Can Learn From This Groupon Mistake

I read this great article today called ‘Cupcake Calamity‘ about a baker in the UK who had an offer in Groupon that worked a little too well! Rachel Brown runs a business called Need A Cake that makes great looking cakes for all occasions. She wanted to grow her business, so decided to publish an…

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